Editing Neopets

[[Image:Neopets 2 layout.png|right|thumb|400px|Screenshot of the front page taken on 3 April 2012.]]
:''This article is about the website. For the inhabitants of [[Neopia]], see [[Neopet]]. For other uses, see [[Neopets (disambiguation)]].''

'''''Neopets''''' is a [[Wikipedia:Digital pet|digital pet]] gaming website founded on 15 November 1999. It is set in the world of [[Neopia]], a planet where creatures called [[Neopet]]s live. Players can create and adopt these [[Neopet]]s, build and furnish a [[Neohome|home]] for them, and earn [[Neopoints|currency]] by playing [[games]] in order to buy items. Neopets can be painted different [[colour]]s and [[Neopet Customisation|customised]] with different clothing. 

The site is free to play, supported by [[wikipedia:Display advertising|banner advertising]] and [[Wikipedia:Sponsor (commercial)|sponsored]] games. However, users may sign up for [[Neopets Premium]], introduced in 2004, for [[wikipedia:USD|$]]7.99 per month, which hides the advertising and provides access to special features including access to beta versions of developing games. Between 2006 and 2009, a subscription-based [[Neopets Mobile|mobile phone application]] was operated that allowed subscribers to access an exclusive area Neopia and care for the Neopets from their mobile phone. Additionally, in 2007, [[The Neopets Team]] introduced [[Neocash]], which can be bought for real money and used in turn to buy special wearable items for Neopets. It functions as a separate economy: Neocash and Neocash items cannot be traded for Neopoints. 

==Company history==
Development of ''Neopets'' began in 1997, with it finally being launched on 15 November 1999 by [[Adam Powell]], [[Wikipedia:University of Nottingham|University of Nottingham]] graduate, and [[Donna Williams]]. By [[wikipedia:Christmas|Christmas]], the website was receiving [http://www.wired.com/wired/archive/13.12/neopets.html?pg=2 over 600,000 page views a day]. By January they were seeking further investment, and Doug Dohring, who was experienced in market research, saw the website's potential and bought the company. After this, the company's offices moved from the [[wikipedia:UK|UK]] to [[Wikipedia:California|California]], [[Wikipedia:USA|USA]]. 

''Neopets'' continued to expand both on and off the web: in November 2001, the company trialled merchandise at a few select stores in California, and the following year more merchandise became available in the USA through [[Wikipedia:Tween Brands|Limited Too]] shops. Merchandise was launched in the UK through [[Wikipedia:Claire's|Claire's Accessories]]. The [[Neopets Trading Card Game]] was launched in September 2003 and would continue until 2006. 

In 2005, media company [[wikipedia:Viacom|Viacom]] bought ''Neopets'', [http://www.boston.com/business/technology/articles/2005/06/21/viacoms_mtv_buys_neopets_for_160m/ reportedly] for $160 million. The same year, Adam and Donna left [[The Neopets Team]], the staff who are responsible for running the site and producing new content. In July 2008, Viacom branded ''Neopets'' a [[Wikipedia:Nickelodeon Virtual World|Nickelodeon Virtual World]], and launched the spin-off site [[Petpet Park]] that October. 

The website celebrated its one trillionth page view since its founding in 2011.

==Gameplay==
Players of the site must sign up for a free account. This allows them to own Neopets and participate in the world. Each account can own up to four Neopets, a shop, a [[gallery]], and a Neohome each. A player may also sign up for up to four additional "side" accounts to own more Neopets, but they may not use these additional accounts to earn Neopoints. Players are expected to care for their Neopets, including [[food|feeding]] them, [[toy|playing]] with them, and curing them of any [[disease]]s they may catch. Players can use the [[Quick Ref]] page to keep track of their Neopet's needs. 

Basic care of Neopets can be learned from [[Neopets Jr.]], a simple version of the site catering to young players or those new to the website.

Neopets has its own functional economy. Players earn Neopoints primarily from playing [[games]]. These Neopoints can be used to purchase [[item]]s. The main way new items enter the economy is when they are bought from [[wikipedia:Non-Player Character|NPC]] [[shop]]s. Items can be sold between users in player-owned shops, and many users turn a profit from buying up cheap [[item]]s, that have a high resell price, when shops restock. Items can be bartered for other items in the [[Trading Post]] or auctioned off at the [[Auction House]]. Some rarer items - such as [[paint brush]]es and [[Treasure Map]] pieces - are only given out by [[random event]]s or as prizes from [[plot]]s. 

Plots are story lines that occur in the Neopets world. They often involve the release of new themed worlds, and users can follow the story and participate by solving puzzles or fighting in the [[Battledome]] - a game where trained Neopets are equipped and fight [[wikipedia:Turn-based strategy|turn based battles]] against other competitors. They are the main means that events effecting the whole of Neopia transpire. 

Players may set themselves other goals, including collecting certain items to display in a gallery, or filling their [[Stamp Album]] or [[Neodeck]]. They may train and arm their Neopet for the Battledome, seek to paint and customise their Neopet, or decorate their Neohome. The most well decorated Neohomes can be entered into the Neohome Spotlight, which awards trophies to the players with the best Neohomes. Other spotlights include the [[Art Gallery]], to which the player may submit their drawings, the [[Poetry Contest]], and the [[Gallery Spotlight]]. The website also operates weekly contests like the [[Lenny Conundrum]] and the [[Caption Contest]]. 

The site also operates the [[Neopian Times]], which publishes player authored stories, articles, and comics. It features an editorial where The Neopets Team answer players' questions. 

===Community===
A large portion of the site is given over to community interactions. Users can view other users' profiles (called [[user look-up]]s) and their Neopets and trade with them. Players over the age of 13, or those under 13 who have returned a parental permission form - in accordance with the USA's [[Wikipedia:Children's Online Privacy Protection Act|Children's Online Privacy Protection Act]] - can send [[Neomail|messages]] to each other, talk on the site's [[Neoboards|chat boards]], and can form themed [[guild]]s with their friends. 

Certain games, like the [[Battledome]] and [[Kacheekers]], can be played with other players over the internet. 

===Rule breaking===
The Neopets Team have several systems in place for dealing with rule breaking. Minor infractions may often receive a warning at the discretion of the staff, whereas repeated or more serious infractions can be dealt with by suspension: this prevents a user from accessing their account or anything associated with it - e.g. its Neopets, its Neopoints, its shop - until the suspension has elapsed. Suspensions can be issued for different lengths of time, and subsequent suspensions tend to be longer. 

For very serious or continued rule breaking, the player can be frozen. This permanently locks the user out of their account, and any other user who searches for that player will just receive a message that the account in question is frozen. If a player believes they have been wrongly frozen, they can submit a frozen account ticket in the Help section to have the case reviewed and submit extra information about what happened. All the details of the account remain saved, so if the review finds in favour of the player the account can be restored in its entirety. 

For rule breaking specifically relating to the Neoboards or contacting other players, a user may be silenced for a period of time. While silenced, they can still play the site but cannot communicate with other players at all, nor modify their user or pet look-ups. 

None of these actions are carried out by automatic systems: an employee of Neopets reviews each case before acting.

==Merchandise==

''Neopets'' produces a range of merchandise, including plushies, stickers, and stationary. The merchandise retails at many mainstream outlets such as [[Wikipedia:Wal-Mart|Wal-Mart]], [[Wikipedia:Target|Target]], and [[Wikipedia:Limited Too|Limited Too]] (of which was the first outlet of Neopets merchandise). There are also online retailers involved, such as [http://99dogs.com 99dogs] and [[Wikipedia:Zazzle|Zazzle]].

In September 2003, the [[Neopets TCG|Neopets Trading Card Game]] was published by [[Wikipedia:Wizards of the Coast|Wizards of the Coast]]. The trading cards are a collectible card game based on characters and settings from the website. As well as being collected they can also be used in a two-player card game. In addition to the base set of cards, there have been nine expansions mostly set around the site's plots. The last expansion was released in 2006.

Several off-site video games have also been released, starting with ''[[Neopets: The Darkest Faerie]]'' in 2005 for the [[Wikipedia:PlayStation 2|PlayStation 2]] then ''[[Neopets: Petpet Adventures - The Wand of Wishing]]'' in 2006 for the [[Wikipedia:PlayStation Portable|PlayStation Portable]]. In 2008, ''[[Neopets Puzzle Adventure]]'' was released for the [[Wikipedia:Nintendo DS|Nintendo DS]], [[Wikipedia:Wii|Wii]], and [[Wikipedia:PC|PC]], and in 2009, the [[wikipedia:Leapfrog Didj|Leapfrog Didj]] exclusive title ''[[Quizara's Curse]]'' was launched.

Between 2003 and 2008, [[Wikipedia:Beckett Media|Beckett Media]] published a bimonthly magazine called [[Neopets: The Official Magazine]]. Twenty six issues were published before the magazine was discontinued. 

In 2005, it was reported that a [[Neopets (film)|''Neopets'' film]] was in pre-production, but nothing has materialised. 

==Trivia==
*A [[Wikipedia:Google search|Google search]] feature was added to the basic Neopets search on November 21, 2006.
*Neopets was [[Neopets 2.0|re-modeled]] on April 26, 2007

==See also==
*[[:Category:Neopet Species|Neopet Species]]
*[[:Category:Neopia|Neopia]]
*[[:Category:Neopets Terminology|List of terms in Neopets]]
*[[List of Pop Culture References in Neopets]]
*[[:Category:Faeries|Faeries]]

==External Links==
*[http://www.neopets.com Neopets Official Website]
*[http://www.neopets.com/mini/index.phtml Neopets Jr.]
*[http://www.neopets.com/portal/index.phtml Premium Portal]
*'''Editorial:''' [http://www.neopets.com/ntimes/index.phtml?section=editorial&issue=221 221]
*'''Selected Petpages:''' [http://home.neopets.com/templates/homepage.phtml?pet_name=Leto Leto's Premium Neopets FAQ]
*[http://www.neopets.com/neopets_demo.phtml Introduction to the site]
*[http://info.neopets.com/presskit/index.html Official Neopets Press Kit]

[[Category:Neopets|*]]
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