1. improve the support system, seriously unhelpful. a lot of players run into problems and just leave.. what i did, and i still can't get the password back to my old account after they did the birthdate thing unexpectedly (like 5 years ago)
2. don't be all Facebook, changing things and not allowing any choice in the matter, transitions would be nice
3. aim at increasing the appeal to the growing generation, by that i mean developing activities to keep players when they grow up, interested in the site
4. Battledome upgrade
(I agree Jacob!)
5. improve the support system. because it really bugs me.
and its not something i ever see happening, and some people will disagree with me.. but all the retired items that disappeared when old accounts were deleted, re-release them, given its been so long.. bet you there are some items which don't exist anymore.
If you see my sanity, get it to give me a call.