shroomy wrote:
Also remember that <i>really</i>- we all know you're not <i>stupid</i>. If you're so impressionable so as to buy an Avril Lavigne CD after playing a game for np, then so be it; very ferw of you are seriously influenced by the ads, and many avoid them specifically, so I doubt it's as much of a problem as you're making it out to be.
Out of curiosity, I wonder if you have read Neopets' own Press Kit material:
Quote:
Immersive Advertising®
Neopets generates revenue through Immersive Advertising - a technique pioneered by Neopets that reflects an evolution of the concept of traditional product placement. Through this innovative method Neopets develops creative programs that integrate the advertisers' commercial products, services, brands, and names into existing or customized activities and scenarios within the popular Neopets entertainment website, thereby making the product an important part of the activity or game. Immersive Advertising produces lasting awareness, retention, and brand affinity, with impressions that effectively and repeatedly convey the advertiser's message to the intended consumer. Neopets can provide tracking data (pre- and post-surveys) through a relationship with OpinionSurveys.com, the online market research division of The Dohring Company. Neopets has used Immersive Advertising with such high-profile advertisers as 20th Century Fox, Atari, Bandai, Discovery Kids Channel, Disney, DreamWorks SKG, Frito-Lay, General Mills, H.J. Heinz, Hasbro, Kellogg, Kraft Foods, LEGO, Mars, Mattel, McDonald's, Motts, Nabisco, Nestlé, New Line Cinema, Paramount Pictures, Procter & Gamble, RCA Records, Thinkway Toys, Turner Broadcasting (Cartoon Network), Universal Studios, Warner Bros., Wizards of the Coast and Wrigley.
It doesn't sound so ineffective or negligible to me.....