I just don't see why "immersive" advertising is so much worse than regular commercials. It's a lot less annoying in my opinion. In fact, I enjoy seeing the real-life food stuffs in shops. I try to collect all the real-life stuff sometimes. It's usually cute.
Also, you don't have to play sponsor games or feed the sponsor items to your pets. It's all completely optional. I wish they'd do that with TV.
I'm really disapointed in Time magazine for printing something this poorly written. Maybe I should complain to them and offer to write a real article about Neopets. They'll have to pay me of course. I have really stellar credentials on Neopets
Edit: Here is the letter to the editor I sent in.
I was very disapointed in Time Magazine for printing the article "Pitching It To Kids." It was written by someone who either has no experience with the Neopets site and has not done their research properly, or someone who is purposefully trying to mislead and outrage readers. Let's look past the many mistakes and concentrate on the instances of misleading information.
" The company then tracks site activity and provides demographic and usage data to customers, offering a window into kids' purchasing habits."
The only information that Neopets should have on any user is their age and gender and perhaps their country or name if they volunteer that information. But a good parent would tell their child not to give out details like name and location. I can only assume that this sentence was intended to induce paranoia in parents of potential Neopets players, but I think that age and gender are pretty harmless as far as information goes.
Secondly, "At the Neopia food shop, for instance, Uh Oh Oreo cookies, Nestle SweeTarts and Laffy Taffy candy (along with unprocessed foods) have occasionally been available to buy with Neopoints to feed virtual pets." The author of this article makes it sound as if the food store is filled with brand name foods, but in actuality almost all of the virtual food on the site is non-brand name. No one is required to buy items with brand names, no one is required to play the sponsor games. There is a wide variety of games to choose from and very few are sponsored at all.
To illustrate that the author of this article has little or no experince with Neopets let me fill you in that 330 neopoints is not a lot, in fact I can make thousands of neopoints a day just from playing non-sponsor games. I'm not even good at the games.
Furthermore, there is a place that players can go to get their pets healed and cured from disese every half an hour. Even if a player completely neglects their neopet, without feeding it, playing with it, and leaving it sick, it will never die.
The author neglects to mention any good points about Neopets at all. Had he bothered to do any research he would have learned that Neopets is educational, teaching HTML, leadership skills, responsibility, economy, and the rewards of long term goals.
If Time magazine would like a non-biased, well researched, and well written article about neopets.com please do not hesitate to contact me. I am a published author, I have 39 months experience on Neopets, and I can assure you my article will be much better than "Pitching It To Kids."