valerielundberg wrote:
Cranberry and Slime Lord:
I agree with the both of you. The reason I feel that the "pump and dump" strategy is being used on Neo is mainly because the whole "Immersion Advertising" technique has been Mr. Dohring's baby since the start. It was his trademark, his "big thing", what he was known for...not using banners and using strategic ad placement that affects the client subconciously.
EX: Placing ads in the blind spot of the left eye section (that small ad on the old sidebar) etc...
It was his thing. He was trying to get a PATENT on the technique.
I don't see why a man would give up the one thing that made him a name for himself with the press without other reasons..
But now, where is all that "subconcious ad technique"? Gone. It's all big banners and the standard "in your face" ads. That's why I think the plan has shifted into "Getting what we can profitwise now at the peak of popularity, and then killing it and reinvesting profits elsewhere."
I think the long-term life of Neo has been comprimised, and I think it's INTENTIONAL.
I think you're right. It's just odd because it's such a major shift and it's happened so quickly. I mean, the article I quoted was from
August. Sometime within the past four months, Dohring threw his (by all accounts) highly successsful "immersive advertising only" strategy out the window and decided to go with horrible banner ads as well? Why? What happened? And are these ads really making him more money than his previous strategy?
I'm also wondering why he's not more worried about this. Here's a paragraph from that same article I quoted before:
If there's any marketing Neopets.com that may raise an eyebrow from the children's privacy watchdogs, it's the e-mail marketing offers that riddle the site registration process. Several auto-checked boxes promise marketing e-mails, which begs the question of whether the site's young audience is savvy enough to understand the full implications of an opt-in.
If the children's privacy watchdogs are worried about opt-in forms, won't they throw a fit at this spyware, these tracking cookies, and the unsuitable ads? Let's hope so.
I wonder if the Neopets marketing team will trumpet their new banner ad strategy in their
press kit like they did immersive advertising. For some reason, I doubt it.