Difference between revisions of "Altador Cup II"
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'''Altador Cup II''' was a gaming [[plot]] which began on June 1, 2007, and ended on July 9. It was the second installation of the [[Altador Cup]]. | '''Altador Cup II''' was a gaming [[plot]] which began on June 1, 2007, and ended on July 9. It was the second installation of the [[Altador Cup]]. | ||
Time with you is *always* spent! I should have known you had big plans for those niapkns and better not see them on EBay! I agree with your synopsis. In BNB, we call transactional partnerships a "base , add transitional partnerships as a "build" and arrive at transformational as the "breakthrough" level. I think that bridge might be helpful for folks who feel there is too large a chasm between one and the other. Michael Porter often talks about strategy being fundamentally about making tradeoffs and to focus on core business drivers. Cause marketing is a beautiful thing and can certainly be strategic, depending on what the objectives are and how the effort delivers against them. It becomes transformational when it has a significant, measurable and positive influence on the master brand and it often only does this when it is tied to the mission. At Edelman, we've seen an uptick in demand for transformational effortsand we'll likley see a similar increase in the number of new campaigns launched from all fronts in the year ahead. This is a timely topic thanks Joe! | |||
==Plot participation== | ==Plot participation== |