Let me start by saying I have no objection to the NC Mall per se. If people want to rent clothes for real money, then hey: whatever floats their boat. If they came out with something I really wanted, I might even do it myself.
That said, I do object to the NC Mall in practice, or at least to the changes I feel have been made to the site on its behalf. If I felt the NC Mall didn't change my gameplay, I wouldn't care, but I feel the NC Mall DID change my gameplay, in a very drastic and unpleasant way. Let me explain.
When the new dress-up system first went into beta, I was a little surprised since it seemed so out-of-the-blue, and it seemed like a lot of work to go through for a fairly minor site feature, but I figured, hey, it could be fun and it looked like it was going to be optional, so who cared?
Then they released it and it was NOT optional, abandoning a lot of wonderful pet art, dashing many users' hopes of getting dream pets, and (in their eyes) destroying many users' pets. Like many other users, I assumed that when they saw how unhappy people were TNT would make the feature optional -- clearly they could do it, the code was even already mostly in place, since it was optional in beta -- or at least make it so you could still "grandfather" newly-painted "grandfatherable" pets.
Then the editorial came out saying, in essence, no, we'll never do that since we want all pets to be cusomizable, you're lucky we let you grandfather anything, if this makes you so unhappy you quit the site, oh well.
This confused me. Why make so many users unhappy when you could make everyone happy by making the system optional? Why do they care whether my pets are customizable or not?
I had expected a flood of new clothes for the system to be released in the first few weeks, but again I was suprised. Few new clothes were released and with two tantalizing exceptions, the ones that were were very high rarity and thus out of the reach of much of the target demographic. This confused me even more. It's no harder to make an item of clothing r40 than r90 and Neopets gains nothing by making the clothes so hard to get. Why release a system that most people can hardly use? For that matter, why not wait a few months to release the system so that instead of releasing it with almost no clothes, they could have released a bunch of stuff along with it?
I found myself wondering what TNT was smoking: it seemed like one of the worst-thought-out new feature launches ever. Not only had they upset a large percent of their user base by releasing it, it was barely even usable because there were hardly any clothes -- and those clothes that there were, were very expensive!
Then NC Mall went into beta and it all made sense.
Why release the clothing feature in the first place? Because it's a way to sell items that don't affect game play, and moreover since it's a brand-new feature you're less likely to get people complaining, "I paid 4 million NP for my X, why should people be able to buy Y for cash" than you would if you sold nontradable petpets, PBs, or other things that don't give an advantage.
Why not make it optional? Why not let people grandfather newly-painted pets? Why care about how many pets are customizable? Well, because the fewer customizable pets there are, the fewer clothing items you can sell. Neopets wants as many pets as possible customizable to maximize NC sales -- even if it upsets users in the process.
Why release the system with few clothes and even fewer inexpensive clothes? Because this way most users who don't have huge amount of NP to blow on clothes will have only one way to play dress-up: to go to the NC mall, where they can be tempted to spend their real-life money.
I'm even willing to bet that the reason the answer to the "why are we seeing our active pets on the Neoboards" question was so unsatisfying is that the real answer is, "If you can show off what your pet is wearing on the Neoboards, that makes clothing a bigger status symbol, and will hopefully increase NC sales." However, they weren't allowed to say that in the Editorial, so they had to make something up. (I think we should consider ourselves lucky it doesn't show the whole pet on the Neoboards, instead of just the head.)
Cynical? Maybe. But to me it's the only thing that makes everything surrounding the release of the customizable system make sense: it makes some of the decisions about it into logical decisions instead of inexplicable ones. And THAT'S what I have against the NC Mall: not the fact that they're selling clothes, but that they messed up my pets and threw away so much beautiful pet art to do it. When I look at some of the wonderful poses they did away with for the sake of playing dress-up I still get depressed: I feel that those old-style pets were the heart of the site and they gutted it for the sake of earning money. I have no problem with Neopets turning a profit: I know perfectly well it's a business and that's their job. I DO have a problem with their gutting the site for sake of increasing their profit.
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Aside one: reading this discussion about TNT vs Viacom has been very interesting for me. I hadn't thought about it before but reading this and re-reading the editorial, I agree: I don't think TNT is too happy about this. (I certainly gather that at least some of the artists were unhappy about the changes to the pet art). I don't know that it makes me feel better about the whole thing, but it does give me a more accurate target for my frustrations.
Aside two: I also would be interested in reading the layerbot explanation for item "rentals." I play Subeta as well as Neopets and Subeta sells lots of permanent, tradable items for real money. I'm willing to believe that there are legal problems associated with that and that Subeta just gets away with it because it's small, but it still sounds odd to me. It leaves me wondering if they laywerbot explaination is just a way to get out of saying, "Well, if they expire after 90 days and you still want them, you'll have to buy them again, so we get more money that way."
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