A few thoughts
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If Neopets doesn't turn a profit (in business terms, it's called "a reasonable rate of investment...")
I'm betting that's Economic Profit, not Accounting Profit.
Economic costs incorporate the Opportunity Costs of production (effectively, the amount of money the firm could have earned by investing in something other than Neopets), there's no actual money lost by Neopets from this, its just a "we could have been earning more if we did X instead of continuing Neopets." As a result, the Economic cost is
always (far) higher than the account costs, and as a result, to be making an economic profit, or to be "breaking even" in terms of Economic costs means you usually are making an incredibly large Accounting Profit so that the producers are happy to stay at Neopets, rather than look elsewhere.
Though they may need to keep a high revenue to
keep Viacom happy, they are far from running out of money at the Neopets offices.
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Anyway, because the items are virtual and don't actually change hands, there are many, many legal issues that crop up. Lawyerbot could easily fill this whole Editorial with all his legal mumbo jumbo about why the items expire, so we'll save all that for another Editorial.
Anybody good with Internet/Consumer Law that can explain this? I know of plenty of sites which you can buy internet items permanantly. This seems more like "Ummm, we have a legal reason kinda almost sorta maybe, but we can't tell you because its long". I want to know exactly why they have to be "rental" items, as did the person asking the question. This doesn't answer the question and to me it puts out the message "You're stupid and won't understand the legal reasons"
If you really can't sell them permanently, have them "rented" for 10 years or something. Surely there's no law saying "You can't buy pixels for more than 1 year"
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However, just browsing around the mall is open to anyone (regardless of age). We've found the "try on" feature to be quite addicting, and that requires no Neocash whatsoever! Don't feel the need to buy if you just want to surf around.
This is one of the incredibly highly used tactics in selling things to consumers. Like test driving a car, or trying on clothes, or the "no-pressure discussions". They want people to be browsing the mall so they're more likely to buy it. Why else would they let non-buyers try on the goods? If they truly wanted to use it as nothing more than a "see what it will look like before you buy it", it would only be open to those with Neocash on hand. Having it open to anybody (regardless of age) lets them see it, want it and (if needed) go nag to their parents till they get it. There's "no pressure" to buy, but you'll do it anyway.
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If you're just here to chat, the extra pic doesn't stretch things too much (unless the player has written less than a line and has no Neosignature). If that's the case, and people are mostly posting one word messages back and forth, you're really not actually chatting much to each other in the first place.
This question just annoyed me. The user suggested making it optional and they didn't address it at all, they effectively just said "No, we want it this way. Its going to be this way" Then they tried passing it off as "if you are annoyed by it, its your fault for not posting enough"
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And before it gets asked, no, we can't stop making new content (we have deadlines and goals to meet)
You don't have to stop, but you also don't have to pour your time into crap like Neovision and items that the vast majority of people don't need. I'd rather see the Battledome revamped a bit, the Pound brought back up, the Rainbow Pool updated and the site sped up a bit in areas (IE: Get rid of the Flash everywhere) than new (unwearable) socks and Sugar-Filled Faerie Straws. Yes, the bosses may be forcing things on you like Neovision, but that doesn't mean you need to devote most of your staff on that and stick the remainder on items barely anybody will use.
I'm apalled that the pound has been down for months now, I know you have other jobs to do, but quite frankly, this should have been made a priority.
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Think about Neopets like a Friday night (unless you spend it staying home like most of us did in high school). You can go to the park for fun, read a book, or go hang out with your friends - all free, right? Or, you can pay to do something... like go to the movies. The NC Mall is like that. It's not necessary, it doesn't last forever, but it can be fun nonetheless. It's really up to each individual to decide if buying a ticket is worth it.
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How often have you argued or overheard your parents argue about money? We're betting most likely at least once in your life.
"If you are reading this, you are clearly a little kid who has no understanding about the world. We'll just pat you on the head, put a 'hip and relevant' example in front of you and call it an answer"
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Quite frankly, the editorial annoyed me. They are trying to seem so innocent, when they're not. I wouldn't mind as much if they came out and said "We want more money" - I'd be incredibly annoyed, but at least they'd be being honest about it. This editorial was designed to look honest but was just an over-patronizing way of pretending they are righteous in their actions.