People who try to defend these markups are a hoot.
In the course of staking out the pharmacy, I have seen the magic cookies, the medicinal soaps, the hoochie coochies, the potions of containment, etc. First off, magic cookies and medicinal soaps are not rare at all. They spring up two or three times per hour (the shop only restocks about five times per hour) at about 25 to 29 per batch. I would guess their prices are artificially being held or there wouldn't be such a surplus of them lying around the three areas (auctions, trades, shop wizard). Second, name me another routinely stocked item that sells for 800% of the official shop's cost. A magic cookie can be haggled down to $700 or less. It sells for $5000 or more. It's highway robbery, and people should be informed there are alternatives to it.
Obviously, there's no comparison to the real world, because, in the real world, with margins like that, every other entrepreneur will be opening a magic cookie production shop, driving prices down. In the real world, if the magic cookie market was not an open one (as in the case of a company with monopolistic control of magic cookie production), it would be regulated. The problems of a pure capitalistic society in the real world are very much alive in a virtual world: greed rules, class divisions are developed, the divide grows wider and wider. In other words, the rich get richer and the poor grow poorer. Hyperinflation has never been a good thing in the real world. Those were the economics of the past, like in the U.S. Jimmy Carter era, which, if anyone doesn't know, were not good. The Greenspan doctrine was always to keep inflation under control. The result has been longer prolonged boom periods in the United States followed by shorter recessions. I read a post here that Neopets was trying to control inflation. Good for them. I'm all for it as well.
Also, if we want to get technical about virtual versus real world comparisons, Neopets should consider building in some overhead costs for these shops, based on the size of the shop and total user-assigned values to the merchandise displayed. There's no pressure on people to move merchandise as there is in the real world, where there's a constant need to pay for staff, floor space, warehousing, utilities, security, etc. I believe that helps keep artificial price floors up.
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