Not everyone who plays Neopets has been playing for years and years, and seen plots before. The first step has to be really obvious for newbies to figure out "HEY, there's more to do here than just read the comic! I wonder what other easter eggs I'm supposed to find... *searches*" When the Mystery Island plot was out I had NO IDEA that players were supposed to interact somehow, and I missed out on everything entirely. Give it a break, it's the first step. Judge after we've had a few.
It's not that I want something complex from the get-go (truth to tell, I got lost on step two
of the Lost Desert plot and couldn't hope to complete that awful maze), just something a little more than 'click this map, get map in inventory'. Admittedly, clicking things in Flash comics is not something I do automatically to begin with, even having seen several Neopets plots that involve it; it just feels like cheap interactivity to me.
Maybe I'm just naturally biased toward not liking Roxton plots (despite there only being one other so far) because the original was so simple and unsatisfying and I'm expecting the same from this one. It's not really endearing itself to me right now. (Because obviously Neopets must endear itself to me specifically, how dare they not.)
Personally, I would have made it a usable item that redirects you to a full-page image of the map when used; then, at various points in the plot, the image there would change to zoom in on various locations, and eventually become an image map linked to plot-relevant pages.
Something like this would have been nice, too.